Jean West Watanabe

Self Improvement, Self Growth, Master Key Principles, Manifestation

Know Your Monetary Value For Business

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Know Your Monetary Value, so Others Will too

Prosperity at it’s Finest

When manifesting and building a small successful business, it’s really important to know your monetary value as a person. If you don’t recognize your own monetary value, then your client or potential customers won’t either. I made a lot of money for some of my past employers and was not paid near what I was worth during those times. The employer knew I was worth more, but I didn’t, therefore it was never offered to me. I don’t blame them for taking advantage of the situation, it’s my responsibility to know what my value is and it’s also yours or you will come up short.

When you come into the realization of what you have to offer someone, what makes you unique and apart from the others, you project that confident and abundant energy from anything and everything that is tied to your business. This could be a website, a phone call, or a personal meet and greet with someone, but it will show in your aura and your potential customers or clients will feel it and see it. When people see this kind of confidence of value that is being offered, they feel it is a good investment and will be more willing to give it a try. This also applies if you are selling yourself as an employee and trying to get hired by someone else. Contrary to popular belief, your job is not for your client or potential new employer to know your value, it’s for YOU to know YOUR value. When you finally gain this understanding, everyone around you will know it too.

When I went to school to become an equine massage therapist, I went on a scholarship. I remember looking around the class room at the other students and thinking, I wonder how many of us will actually do something in this specialized field once we complete this course? I knew in the back of my mind that once it ended, I actually needed to do something with it and get out there and try to succeed and that is always the hard part. I am sure everyone else was feeling the same way.

After receiving my certification and completing my case studies, I decided to offer my services free of charge to a few friends and a few other horse people that I had gotten to know, since moving to Colorado. I jumped on it immediately so I wouldn’t have time to get cold feet and not follow up with inspired action. By doing this, it allowed me to gain confidence and experience with my work, all the while paying attention to what worked with my therapy technique and what didn’t. I ran into a few obstacles and soon began to find that not all, but some veterinarians in the area were not that keen on therapists and saw them as more of a nuisance or threat to their own work. I found this to be quite intimidating and confusing at first and was struggling to find my place in all of this, in terms of what I could offer, that a veterinarian couldn’t. Having said that, I wanted my business to come from a positive place, so I respected people’s veterinarians, even sometimes when maybe a few of them didn’t deserve my respect. I was always sure to separate my work from theirs, but in a positive complimentary way, so the client would see that each of us had something to offer.

First Lesson: There is enough success and fortune to go around for everyone. Someone else’s success has nothing to do with your own. Just because someone else has a higher education than you do, does not mean that what you are offering has no value. Don’t waste your time worrying about what others are doing, focus on your own craft and in making it the best you can and you will be fine.

 I already had a strong equine background, but I knew that the one talent I had to bring to the table, was my touch and in reading body language. This was an invaluable thing I had learned from an expert horse clinician friend of mine and I took full advantage of it. There were most definitely other massage therapists around the area that had more schooling or more continued education than I had, but I had touch and could read a horse well. And it was the touch that I applied that kept people’s horses calm, allowed me to connect to them on a deeper level and understand the body language they were speaking when I was looking for the nooks and crannies of their pain. It also kept me from being bitten or kicked, which never happened for the most part in all the years I worked as an equine therapist.

Second Lesson: Know what unique ability or character trait you can bring to your craft and appreciate yourself for it, even when others don’t.

A few months after completing my case studies and receiving my certification. A horse friend of mine who lived 150 miles from my home, invited me to attend a horse show she was having and said I could come down and offer my services at her farm during the show.  Not only did I have to drive 3 hours to get to her place but, I was offering massage at a discounted rate, so making money was not the goal, but building my monetary value and self-confidence was. I wanted to see if the clients were pleased with my work and noticed a difference after working on their horses. This was way more important than making money at that time.

Third Lesson: I knew, in order for me to become successful with my business, knowing my monetary value was the biggest obstacle I had to overcome and the most important thing. That sets the tone for my business approach, my rates and my work.

Everything went very well, but from all of the horses that I worked on at the show that day, I had gained one very good client who continued to use my services for a few years, on several of her horses. She also lived quite far from my house, so I didn’t make much money driving 100 miles to her place, considering the distance and gas mileage, but it kept my skills sharp and it kept my mindset in the professional mode as well, which is very important.

Fourth Lesson: Remember, we are what we think we are. In my mind, I was a successful equine massage therapist, no matter how many clients I had at that time. The few clients I did have, were happy with my work, so therefore I was successful. (And the horses didn’t fare too badly either) J

Fifth Lesson: The worth of one opinion is no less than the worth of millions. This is how you learn to value your clients and customers and they will value you for recognizing them in an appreciative and respectful manner.

Sixth Lesson: Inspired Action. I decided to market myself by sending out a mass email to several of the barns in the Denver Area, offering one free massage therapy session on the horse of their choice. This way they could see my work and meet me in person, with no financial risk to them.

About 10 % responded and out of those 10%, I picked up 2 more very good clients.

The bait had been set, the hook was in the water and I knew deep inside the catch I had been waiting for, was coming. It was just a matter of time. I had done everything in sync as I knew to do. I found my monetary value, so my mind and self-esteem were in the right place. I knew what unique value I had to give to this profession, so confidence was in place. My inspired action in self marketing was my energetic way of asking for more clients and to have a successful business and Universal Law responded. Then I applied faith and patience.

 It took about 6 months and then an email came in that changed it all. An up and coming trainer down in south Denver wanted me to come to her barn and massage horses not just for her, but for her clients and also the barn owner who owned several. This was the beginning of a great working relationship that lasted the duration of my business, clear up until the day I sold it. I continued to gain more clients and more barns in the south Denver area then I knew what to do with. My business was successful and I was being paid very well for my work.

Whenever my business hit a lull and slowed down a bit, I would do what is called “stimulating” my business. This meant checking in with an occasional client I had not heard from in awhile or following up to see how their horse was doing. The clients always appreciated these follow ups and often times would schedule their horses after my reaching out to them. Confidence in your business will take you through the slow times, and you won’t feel the need to push or pressure people to do business with you. When you are in sync with right thinking, feelings and inspired action, things will attract to you and abundance will follow.  I had such confidence in my work and such a positive feeling attached to my business and my work, that for every horse that I lost due to an illness, death or whatever, I gained two more almost immediately in their place. I became so good at this, I could actually look at my schedule and I would focus mentally on how many horses I needed to massage that month to meet a financial goal and they would always come through. I continued to show gratefulness for my business, I appreciated my clients, I loved their horses and it showed whenever I went out to a barn.

Manifesting in the right way for all of this to happen, definitely had a role in the success of my business.  The key to a successful business, is to know your monetary value in your work and as a person. It’s also to recognize the unique qualities that each and every one of us can bring to the table. Do not be intimidated by those who have more money, more schooling or more connections than you. Your only job is to get to know yourself better, see your own talents and then apply them with pride and confidence to the work you choose to do. The money and business success will follow.

Author: Jean

I was born and raised mostly in Minnesota, the youngest of 5 girls. I never went onto college as my sisters did, because the only two things I had ever wanted to do was work with horses or pursue music and I figured I would not need a conventional education for either of those. I chose to pursue a career in horse training three days after graduating from high school and did this for many years. Horribly misguided by others I met along the way, I eventually became disillusioned with the horse industry and it's lack of respect for the horses, so I moved on from that and I never looked back. I then went into music, which was my second love and was an aspiring singer/songwriter part time for another 10 years while I worked administrative jobs on the side. This also went to the wayside when it did not take me where I wanted to go. These days I am married and currently live in Colorado with my husband, two dogs and a horse. In looking back on my life I could never understand why I would get so close to reaching my dreams and goals, but then watch them slip away as easily as they had come. As a young horse trainer starting out, I had two very good opportunities to work for a woman who was former world champion rodeo star and also for a close relative of another rodeo star, who had been a world champion many times over. I rejected both of these opportunities early on, but with great regret later, because my head was not in the right place to accept them. Even though I had manifested both opportunities during that time and without realizing what I was doing, was unable to keep them. The same thing happened in the music industry. I had the experience of recording demos in both Austin Texas and Nashville at separate times, and I was given the opportunity to be represented by a few producers in Nashville as well, both eventually going nowhere. These hit and miss opportunities that never really got off the ground, soon became an up and down journey that I went through for several years, until I started studying Universal laws of manifestation. Early on, the first book my cousin had handed me about negative and positive attraction was indeed inspiring, but telling someone to simply think positively is not going to leave a lasting impression, so I fell back into my old ways of finding opportunity and losing opportunity. Years later, I eventually moved onto another book and things went a little deeper, but I was still not quite “getting it” because I had so many questions and felt things were missing in the authors explanation of how this all works. I eventually found The Master Key System written by Charles Haanel and that's when things really came together for me. His explanation of why Universal and Natural Laws of Attraction work by bringing science and spirituality together, instead of separating them as we have been taught, really made a lot of sense to me. All of my questions were answered and the holes were filled in. It was the connection of science and spirituality that made this book a little different than the others. Nothing I had read, had gone quite that deep before. I started to use The Master Key System and saw that opportunities were coming to me a lot more easily than in the past and I was able to keep them. In using these principles, I launched my first successful small business when I was well into my 40’s, as an equine massage therapist and at a time when I thought that I was going to be stuck working mindless admin jobs for the rest of my life. It was amazing how it brought me full circle into working with horses again. I have continued to use The Master Key Principles for every part of my life, both physically and mentally. I am a lifetime, work in progress student and a true believer of these wonderful methods.

One thought on “Know Your Monetary Value For Business

  1. Thank you Jean, for sharing your wisdom, learning, insights, experiences and the knowledge you have not only gleaned but absorbed from life and The MasterKey Principles and teaching us how to apply them. Sharing these inspirational teachings is such a gift to us all and selfless too!
    Thank you Jean!